Unique Fujifilm technology allows true 3D images, stunning 3D HD movies and direct connection to any 3D TV - bringing a new dimension to family viewing.

Following on from the successful launch of the world's first 3D camera in September '09, Fujifilm continue to offer consumers the opportunity to make their own true, rather than interpolated, 3D content with the launch of a new camera - the FinePix Real 3D W3.

A world's first!

While smaller and lighter than the original model, the FinePix W3 adds a bigger and better quality screen, an Auto 3D mode, stereo sound recording and the unique ability to shoot video in Real 3D in High Definition, with live or recorded playback via direct connection to any 3D TV - using an HDMI mini-cable (hi-speed type) 1.4 cable.

The FinePix W3 continues Fujifilm's strategy of offering Real 3D content by replicating the human visual system in combining two high quality lens and two CCDs in the one chassis - and allows consumers the option of viewing 3D images and video either with or without special glasses.

3D content can be viewed, and on a huge scale, on any of the increasing number of large screen 3D TVs by using the sets' supplied glasses.

Alternatively consumers can also view stunning 3D images and video without glasses through the camera's built-in 3.5inch LCD display or via the optional 8" 3D digital viewer/photoframe. Images can also be made into special 'lenticular' prints - via a unique printing process which will shortly be available in the UK for the first time and in a range of sizes up to 9"x6".

Owners of 3D TVs can also rest assured that the FinePix W3 will show their new screen at its very best, thanks to the unique 3D HD video recording and a parallax control function which helps to remove crosstalk problems by allowing 3D fine tuning, even after the images have been taken.

A rather special 2D Camera

They may already be bowled over by the unique 3D performance of the FinePix W3, but consumers can also be happy in the knowledge that they are also purchasing a very special 2D camera indeed.

This new technology has also brought some unique benefits to shooting images and video in the 2D world, bringing new creative freedom to the user.

 By featuring twin high quality Fujinon lens and two CCD sensors the FinePix W3 effectively becomes two cameras in one body, while the powerful, proprietary processor allows the camera to take two different photos at the same time.

So photographers can select to shoot both close-up and wide angle versions of a photo, or two alternative colour balances or have an image with two versions with high and low sensitivity.  

The FinePix Real 3D W3 camera will be launched in early September 2010 with an estimated selling price of £399 and will be available from major department stores and leading independent camera specialists.

- Ends -

 Editor's Notes

Key features at a glance:

• 3D HD Movie (720p) and 3D still image capture
• Instant 3D playback on build-in High Contrast, 3.5" 3D LCD (without the need for special 3D glasses)
• Direct Connection via HDMI high-speed 1.4(Type A-Type C) cable to any branded 3D HDTV
• Two 1/2.3" 10 Megapixel CCD
• Two Fujinon 3x optical zoom lens
• 3D RP(REAL PHOTO) HD PROCESSOR
• Compact and light-weight 230g body (excluding accessories, battery and memory card)
• 2D Special effects using Simultaneous Shooting functions

Contact Information

Press contact
For more W3 information, high resolution images or interviews with FujiFilm please contact:
Andrew Burslem, Charlie Morgan or Richard Wolfe at Beam CMC Agency
t: 020 7833 9595 / e:Fujifilm@beamagency.com

Contact details for customers
For information about Fujifilm and its products, please visit:
www.fujifilm.co.uk or call 0844 553 2322

*1   Number of effective pixels: The number of pixels on the image sensor which receive input light through the optical lens, and which are effectively reflected in the final output data of the still image.
*2   Please see the Fujifilm website to check memory card compatibility. SD memory card with a class 6 write speed (6 MB/s) or better is recommended when shooting movies.
*3   Exif 2.3 is a digital camera file format that contains a variety of shooting information for optimal
*4   This coverage of shooting distance for 3D is reccommended for stable 3D viewing..
*5   Measured with CIPA standard.
*6   3D HD movie cannot be played back.